Passion fills the sails to launch small businesses, but you still need a light to guide her by. You need to know your customer to make sure they need and want what you're offering.  Or you're ready to invest a lot of money to launch a new product.  Consider a market survey or product research or an opinion poll. Our new co-host Jason Redwine brings Jeff Bass of Illumination Research whose business is to shed some light on your business.