Episode 110: Keith Schneider, Square 1

October 25th, 2015

In The Princess Bride, after Inigo Montoya woke up to find the Man in Black had bested him he went to the nearest pub and had a few drinks. Well, maybe more than a few, possibly he got hammered but he also went back to the beginning as Vizzini told him to do. Returning to square one is humbling, because it means something you planned or tried didn't produce exactly the results you wanted. But for those whose intellect and passion are bigger than their ego, square one is also a safe place to regroup, assess the situation and to learn and plan the next move. For Inigo Montoya going back to the beginning, square one, let him figure out what it was he really wanted in life. It gave him clarity. From there he realized who and what he needed to achieve his goal. Keith Schneider built Square 1 to help startups and entrepreneurs find exactly that kind of clarity in what they do and to also help them navigate the entrepreneurial ecosystem. Let's face it, we could all use a holocaust cloak and some help when we want to storm the castle.

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